DEVOTEd TO B2B
We are a family-owned, multi-brand company devoted to creating elegantly designed products and incorporating current consumer trends. Innovation and creativity run through our DNA.
Society of Lifestyle is an inspiring lifestyle universe with three unique and diverse brands: House Doctor, Nicolas Vahé, and Meraki.
While each brand has its own range and identity, Society of Lifestyle represents a complete lifestyle concept. A concept based on modern aesthetics and distinct designs.
Our story began in 2002 under the name House Doctor. In 2019, we changed our name to Society of Lifestyle. A name that reflects who we are – and our purpose. Society refers to our in-house brands while Lifestyle is what drives us – our passion.
Through our passion for innovative design, we offer a carefully curated collection of pieces that incorporates the trends that influence our homes and lives. We provide ideas and inspiration for creating personal homes. Homes with room for living.
Our story
Society of Lifestyle was founded by the three siblings Gitte Juhl Capel, Rikke Juhl Jensen and Klaus Juhl Pedersen in 2002 under the name House Doctor.
A strong passion for creativity and a belief that beautiful interior design creates joy are the foundation of our brand. The journey began with the opening of an interior shop in the city of Ikast in Denmark, but the ideas and visions quickly outgrew the small location. In 2002, House Doctor was established.
In 2011, the company expanded its product offering with the gourmet food brand Nicolas Vahé. In 2015, the well-being and skincare brand Meraki joined the family. In 2019, the brands were united under the name Society of Lifestyle.
The company is still based in Ikast. However, the number of offices, studios and warehouses keeps growing, just like the number of creative and dedicated employees. Together, we work hard, constantly pushing forward and exploring new ideas for products and concepts across the brands.
Today, our brands are sold through a continuously expanding global network of retailers and online shops.
MORE INSPIRATION
A new hair care series →
A compact range of hair care that leaves your hair smooth, shiny and moisturised. Developed and produced in Denmark, you get a compact range that cares for your hair using natural ingredients chosen for their proven effects.
Apartment Studio Hamburg →
The doors to our Apartment Studio in Hamburg has opened. It is a unique and temporary studio where you get to experience our products in a spectacular and authentic home setting.
Hotel project →
Have a glimpse of one of our recent projects where we decorated an entire hotel room at Hotel Heimhude in Hamburg.
Elegant décor and furniture that allow your personal style to stand out.
→
Gourmet made easy.
Every day for everyone.
→
Mild skincare products and bathroom décor for a dose of everyday luxury.
→
Elegant décor and furniture that allow your personal style to stand out.
→
Gourmet made easy.
Every day for everyone.
→
Mild skincare products and bathroom décor for a dose of everyday luxury.